The black and female-owned company is proud to be providing a unique service in the Atlanta market. Included in their new monthly rental subscription service is up to two new wigs or weaves per month, depending on the package selected. This makes it the perfect choice for trendsetters who want to regularly update their look, especially over the summer.
More details can be found at https://www.wellcapped.com
The launch coincides with the latest figures from Technavio indicating that the wig, weave, and extension industry is set to grow by $2.42 billion in the next two years, with the average cost for a high-quality lace front or full lace wig now being $600.
According to a recent expose from Glamour magazine, many African American women are now spending $3,000 on their hair annually, but, in many cases, they are still left feeling disappointed. About 70% of Black women surveyed indicated that most high street brands simply do not cater to their hair needs, and the wig market is hard to navigate at best.
As such, WellCapped wants to offer an innovative new approach to wigs. The company has a vast selection of glueless lace front and buss down wigs that subscribers can select from every month. The wigs are sent to customers fully styled and with a wig part, but users are free to style them exactly as they wish, aside from cutting or coloring them.
Alongside realistic black wigs, the start up also has a host of brightly colored wigs in popular shades like pink and blue.
WellCapped has also partnered with The Hair Laundry, a wig laundromat also based in Atlanta. This ensures that all wigs are sanitized, washed, conditioned, and styled before they are sent to their next wearer. Any minor damage done to the wig is covered under the membership fee and will also be repaired at The Hair Laundry.
More information on the subscription service and its benefits can be accessed at https://www.wellandgood.com/wellcapped-wig-rental
WellCapped is proud to be an innovator in the Black female beauty industry. They know the complexity of caring for Afro-textured hair and the difficulty of finding a genuine quality wig, let alone returning one should it not be the look a customer hoped for.
A spokesperson for the start-up said, “WellCapped is the kind of company the beauty and hair industry has been waiting for, particularly for Black women who typically have to invest more time and money into their appearance.”
A recent feature on the company for Bet on Black is available at https://www.youtube.com/watch?v=GGi14HkBPrQ
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