Guion Partners Shares Guide for Musicians on How to Build Their Career

This most recent how-to guide from Guion Partners, Inc. (“GPI”) contains precise and detailed steps and instructions, designed to be used by people who are starting out in the music industry and others who need it, to help them turn their hobby into a profitable career, as quickly, easily and with as little stress as possible.

Musicians and other interested parties are welcomed to access the article in full, from the website:

Music management company Guion Partners, Inc. (“GPI”) has published this new guide of detailing how the right tools and people can help you make a profitable career out of making music. The inspiration for creating this guide came from a desire to provide useful, actionable information to anybody facing the challenge of getting their name out there and boosting their career.

The Full How-To Guide Goes Over The Following Points:

Identify Your Fanbase – It can be hard to see the bigger picture and identify your core fanbase when you’re trying to do your own music marketing on top of performing, writing, and playing. One of the first steps a management team will take is to look at who is listening and whom you want to be listening to your music. By targeting the people who are interested in your music, marketing strategies will have a greater effect. Instead of shooting into the dark, you create a spotlight that highlights fans and patrons who will support your music and your efforts. Your team can make use of resources available to analyze the data and determine who are and are likely to be your fans. Getting to know these people makes targeting them and building toward that profit much easier.

Create a Social Media Presence – Social media drives much of the marketing for big and small companies and is essential for musicians hoping to make it big. While it sounds simple, posting on social media, creating content, and responding to comments take much time. While you’re busy writing, your management team focuses on reaching your fans through social media. Other forms of media create layers that fans need to penetrate before reaching the artist. Social media allows fans to connect directly with the artist and their content. Using many of the same tools and resources, your team will start by identifying a target audience and then reaching them with your story and music. You may begin to see profits dripping in as people download and buy music they hear on these platforms.

Develop and Monetize Your Own Website – Social media is only part of the online platform you’ll need to drive revenue for your music career. Developing and then monetizing your artist website gives your fans a place to learn more about you and a place to purchase merch and music. Your team will work to draw in an audience via social media and then funnel them onto the website. Offering a range of services, music, and merchandise for sale gives you a direct profit line from your music. While you may not be selling out the stadiums quite yet, you’ll be able to give your fans a home page and earn a little money in the process. Guion Partners, Inc. (“GPI”) spoke at length about the guide, the reasons behind creating a guide on building your music career and what the company hopes to accomplish with it: “The key to turning any music hobby into a profitable career is understanding how to market or promote your music to your key demographic.”

Aspiring singers, producers, bands, all kinds of musicians and anybody interested in building a music career are invited to review the how-to guide online directly:

More information about GUIÔN PARTNERS, INC. (“GPI”) itself can be found at

[email protected]
590 Madison Avenue
The IBM Building
New York
United States

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